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Oreo inspired by K-pop’s BTS

The new Oreo and BTS collaboration cookies are seen in New York. The Associated Press

Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers’ growing interest in global flavors.

Mondelez, Oreo’s parent company, said Tuesday that BTS-themed Oreos will go on sale June 1 online and June 8 in stores. The cookies, which feature purple wafers in a nod to the band’s signature color, will be sold in more than 80 markets around the world, making the partnership the brand’s biggest to date.

The band also designed 13 embossments for the wafers, including the names of the seven members and an outline of the light stick that fans hold at BTS concerts.

The white-and-tan creme center of the sandwich cookies was formulated to taste like hotteok, a warm, brown sugar-stuffed pancake that’s a popular Korean street food.

BTS Oreos will be sold for a limited time. Chicago-based Mondelez wouldn’t say how many packages it’s making.

Starting at $2.99/week.

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