Business news of local interest

Visitors Bureau picks agency

STATE COLLEGE — The Central Pennsylvania Convention & Visitors Bureau hired creative agency Allen & Gerritsen to lead a major destination/organization rebranding effort.

“The hiring of A&G is the first step to fulfilling a strategic commitment to use increased hotel bed tax revenues to enhance the marketing and promotion of Centre County as a tourism destination,” said Fritz Smith, CPCVB executive director, in a statement.

Smith said A&G’s strong creative aesthetic and vision, knowledge of the area, experienced staff and focus on partnership were key factors in the selection decision.

Sheetz launches sweepstakes

Sheetz has launched its 2019 Summer Shweepstakes, which will run during June, July and August. Each month, one Sheetz customer will be selected to win $100,000 through the promotion.

Customers will automatically be entered to win by visiting any Sheetz location and purchasing a Sheetz signature MTO food item plus any bottled beverage using their registered MySheetz Card. Sheetz is also offering additional chances to enter if the registered MySheetz Card loyalty customer orders their MTO food item on the Sheetz app — or if the registered customer adds any other food or beverage item to their qualifying order. These “bonus” products will be identified in the stores. Customers are limited 10 entries per day.

Winners will be informed through the contact information they provide in their MySheetz Card registration.