Additions should benefit Big Ten
The additions of USC and UCLA into the Big Ten in 2024 will brighten the traditional Big Ten brand of historic American universities and their athletic programs. In four ways, these additions will benefit Penn State. First, it will bring more revenue to State College and the surrounding communities, via fans of these universities. Secondly, the growing conference will also help Penn State recruit more major talent, giving athletes the opportunity to play against UCLA and USC, schools possibly too far away to consider for those on the east coast. Third, the Big Ten will be ...