Madden found a way to make the game feel fresh
By Jim Litke The Associated Press So it barely mattered whether you first ran across John Madden as the growling, grizzly bear-sized coach of the Oakland Raiders, the big, booming soundtrack of the NFL, or the guy with the “what-me-worry?” smile peeking out from the slot on a video-game console. All three generations of football fans faithfully followed in his wake because every run-in with Madden after that was bound to yield something new. An insect landing on the camera lens in the middle of a game? Instead of ignoring that detail, Madden turned it into 10 seconds of ...