Fan attire can only carry a team so far
By Jim Caltagirone For the Mirror The marketing mavens of the Indiana Pacers dressed the team’s fans in Gold Out T-shirts for Game 4 of the Eastern Conference finals, seeking to provide their team with every possible advantage in an elimination game against the Celtics. While the fashion statement made quite an impression on national TV, the T-shirts failed to score a basket or block a shot, and the Pacers were swept out of the NBA playoffs. At Penn State football games, the White Out experience long ago completed the evolution from gimmick to tradition. However, despite ...