Community urged to share in outreach
Uncertainty is a very real part of all fund-raising campaigns. The main uncertainty is whether the cause for which money is being raised — or whatever else is being sought — will be deemed by potential contributors as worthy of their support. Even large-scale fundraising such as what Penn State University’s annual dance marathon THON seeks to accomplish carries with it a degree of uncertainty — such as whether the state of the economy will result in smaller or reduced-number of pledges, or whether the event was publicized enough prior to the start of the event. Then ...