NIL numbers adding up (too) quickly
By Bill Contz For the Mirror Having made a previous living knowing that the precise length of a holding penalty represents 45 precious feet of hard-to-occupy NFL turf, I tend to be a bit of a numbers geek. As such two recent, sit-up-and-take-notice NIL items had my full attention. Firstly, during Big Ten media days Ohio State athletic director Ross Bjork revealed that “around $20 million” was allocated from collectives and brand affiliates to Buckeye football players in 2023. Quick math tells me that the 100 scholarship and non-scholarship gridders in Columbus each ...