LIV momentum turning PGA Tour upside down
The upstart, Saudi-backed LIV Golf Tour finally got under way this weekend with the league’s first event being held in London, England. Everything associated with this event has turned the golfing world absolutely upside down. The business model for the new LIV Tour seems focused on an attempt to poach as many big names away from the PGA tour as possible. To accomplish their goal, LIV Tour officials have offered massive monetary contracts to established PGA stars, some exceeding the $100 million mark. Dustin Johnson took the bait, so did Phil Mickelson. By the middle of ...