Expansion leaves a green footprint
Of the Big Ten’s five expansions over the last 70 years — Michigan State in 1950, Penn State in 1990, Nebraska in 2011, Maryland and Rutgers in 2014 — Thursday’s blockbuster announcement that Southern Cal and UCLA would join the league starting in 2024 is the biggest. It converts the league from a midwestern base with eastern cherry picking to a coast-to-coast footprint that snagged the Los Angeles market and the west’s best two brands while, intentional or not, torpedoed the Pac-12. An obvious counter to the SEC’s poaching of Texas and Oklahoma, the Big Ten has further ...