Tiger, Nike was partnership for a lifetime, until it wasn’t
KAPALUA, Hawaii — The red shirt on Sunday came to identify Tiger Woods. So did the swoosh. Woods and Nike were partners from the time he stepped to a podium at the Greater Milwaukee Open in August 1996, a 20-year-old fresh off his unprecedented third straight U.S. Amateur title. With a swoosh on his striped shirt, he gazed at the room and said, “I guess, hello world, huh?” It all sounded so innocent until Nike launched its “Hello, World” campaign a few days later. That wasn’t put together overnight, but so what? It worked. Just about everything did when it came to ...