Examining expanded bus service
The big question hanging over Amtran’s proposal to extend bus service by two hours into the evenings is whether the ridership will continue to exist to justify that additional transportation availability indefinitely. That is not a question limited to Amtran. Any transportation entity pondering or implementing extension of service, whether it be hours of operation or additional routes, faces uncertainty over whether the novelty of that additional service will devolve into lackadaisical interest and support over time. Any new or modified service must be monitored closely to gauge ...