Sheetz, YouTube channel team up for new series ‘Fuel Stop Feast’
First We Feast chefs face off using M-T-O menu in new series
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Sheetz fans have a few new menu items to choose from and a new series to watch as the convenience-store chain pairs up with the YouTube channel First We Feast.
Premiering Friday, Sept. 4, and running weekly through Sept. 18, "Fuel Stop Feast" pits chefs Christian Alquiza and Ian Fujimoto against each other in a series of food battles hosted by Adam Richman.
The series features three challenges -- breakfast, sandwiches and late night snacks -- with Alquiza and Fujimoto creating outrageous food creations from Made-to-Order menu items and convenience store foods.
The episodes premiere the following menu items:
Breakfast: The Lumberjack Breakfast Sandwich -- sausage, bacon, eggs and a honey bun stacked between crispy waffles.
Sandwiches: The Pizza Bagel Bunz Burger -- a burger with pizza bagels standing in for traditional buns.
Late Night: Tater Bomb Nachos -- loaded tater bombs piled with chicken strips, peppers, onions, nacho cheese and crispy jalapeno potato chips.
All three creations are now available to order at Sheetz locations for a limited time, giving fans a chance to try the chefs' menu hacks for themselves.
"At Sheetz, we're always looking for new ways to deliver bold flavors and food experiences our customers won't find anywhere else," said Ryan Sheetz, EVP of marketing and supply chain at Sheetz. "Partnering with First We Feast gave us the opportunity to take the variety and customization behind our Made-to-Order menu and showcase it in a completely new way. We're excited for fans to watch these chefs hack Sheetz favorites and then try the creations for themselves."
First We Feast
First We Feast was launched by Chris Schonberger in 2012 at Complex Media and has grown from a pop culture-savvy food blog into an innovative media company and studio behind several hit YouTube series. First We Feast, which has more than 27 million followers across platforms, has won numerous awards and nominations, including a 2025 Critics Choice Award; two Daytime Emmy nominations; multiple Shorty Awards; the 2020, 2019 and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog.
Established in 1952 in Altoona, Sheetz Inc. is one of America's fastest-growing family-owned and -operated convenience store chains with more than 30,000 employees. The company operates more than 850 store locations throughout Michigan, Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Sheetz has been recognized by Fortune as one of the 100 Best Companies to Work For.