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Macy’s to close Logan Valley Mall store

Closure part of company’s ‘Bold New Chapter’ strategy

From Mirror staff reports

The Logan Valley Mall will soon be losing one of its last anchor stores.

New York City-based Macy’s Inc. will be closing 66 stores, including the Altoona location, as part of its “Bold New Chapter” strategy, the company confirmed Thursday.

The plan, designed to return the company to sustainable, profitable sales growth, includes closing about 150 underproductive stores over a three-year period while investing in its 350 go-forward Macy’s locations through fiscal 2026.

“Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing underproductive Macy’s stores to allow us to focus our resources and prioritize investments in our go-forward stores, where customers are already responding positively to better product offerings and elevated service,” said Tony Spring, chairman and chief executive officer of Macy’s Inc.

Since the start of A Bold New Chapter strategy, which was announced Feb. 27, 2024, investments in the pilot Macy’s stores — First 50 — have boosted sales for three consecutive quarters and contributed to record customer satisfaction scores for the Macy’s nameplate, the company reported.

Building on that success, Macy’s enters 2025 well-positioned to build momentum with a stronger store fleet and remains focused on bringing this enhanced customer experience to more locations nationwide and through its digital channels, according to the report.

In the first round of closings, Macy’s is shuttering stores in 22 states. In addition to the Logan Valley Mall location, other Pennsylvania Macy’s locations on the chopping block include Exton Square Mall, Philadelphia City Center and Wyoming Valley Mall. A majority of the closings is expected to occur in the first quarter of 2025.

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