Local couple invited to Walmart ad premiere
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From Mirror staff reports
A local couple who found love while working at Walmart will be among the VIP guests at the retailer's Blue Carpet Premiere of its "Add to Heart" campaign -- a 23-part shoppable RomCommerce series -- on Thursday.
Wendy and Rashiem Bowmaster are Walmart associates from the Altoona area who connected over the "Throne of Glass" series in a Walmart breakroom, sparking a friendship that blossomed into a relationship. After dating in 2020, they had a daughter named after the book's main character, got engaged, bought a house and were married in 2021.
In New York, the Bowmasters will join a few other real-life couples whose love story came alive in the aisles of Walmart. They'll get to explore the sights and sounds of the city and attend the premiere for the commercial series.
The shoppable series follows New York designer Jessica as she returns to her hometown for the holidays. After losing her luggage on her travels, she visits her local Walmart, where she bumps into an old flame, Javi. Between the town festivities, decorating and shopping, they start to rekindle their spark.
After the premiere, the first part of the shoppable series will be released on TikTok, Roku and YouTube beginning Dec. 2. While viewers watch the romance unfold, they'll be able to shop more than 330 products, from furniture and holiday decor to fashion from the entire cast.
"Add to Heart" is a first-of-its-kind shoppable commercial series featuring items at the top of holiday wish lists, making it seamless for customers to watch, shop and swoon with each scene, Walmart said in a news release.