BEHIND THE DESK — The YaZo Group
Name: Angie Yasulitis
Address: 5410 Sixth Ave., Suite 1, Altoona,
Position: Client Virtual CMO, Lead
Years with company: 6-plus
Family: Husband, Bryan Yasulitis, and my three grown sons, Eli Austin, Aaron Yasulitis and Joshua Yasulitis
What products or services does your company provide? We are a full-service marketing/advertising strategy and implementation agency. That means we work with our clients to develop a marketing and advertising strategy. We do have a focus on digital strategy but also offer traditional marketing and advertising services like logo design, and blog writing. A client may work with us for an initial strategy or they may choose to have us basically be their marketing team and complete the implementation as well.
Who are your customers? While we have local clients, we also have clients as far away as Hong Kong. We get a lot of our business through referrals. We do have a few niche industries in technology, wellness/healthcare and education. However, we love working with small businesses and supporting local and regional businesses.
What is your business day like? I attend a lot of virtual meetings. We meet with our clients 1 to two times every month to just ensure we are on the same page and seeing results or hitting deadlines. The majority of the rest of my time I spend writing or interfacing with our consultants and employees on meeting deadlines. I also do a lot of research, which I love.
What is the best business advice you have received? Work for God. That was a game changer for my business life.
What is the most important thing you’ve learned on the job? Learn from others. At 52, I have learned that the younger employees and consultants are a wealth of knowledge; they are natural marketers. I have learned the more open I am to group-think, the better we become.
What does the future hold? Well, my son Eli Austin is my business partner and he recently moved into the CEO role. The future holds growth and opportunities to employ others. That is a passion of his.
What have you read lately that has influenced your business life? I have been dabbling in “The Compound Effect’ by Darren Hardy. Focusing on finding the why. That goes to my answer above. For example, if our why at YaZo is to employ others, that is a much bigger reason than just having an income. It’s going to last generations. It’s also doing little things that others may not. Getting up extra early to pray, and eat a healthy breakfast. Little things that add up to exponential growth … that’s the Compound Effect.
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