Making do a new status symbol
Three-quarters of Americans say they plan to trade down, forgoing more extravagant purchases in the future. For decades, the markers of success in America followed a familiar script: bigger homes, newer cars and a steady stream of conveniences. But in 2026, the latest status symbol won’t be about having more; it will be about making do with less. As households continue to feel the squeeze of inflation and rising living costs, a surprising cultural shift is taking shape. Financial counselors say the trend has been building quietly for years, accelerated first by the pandemic and now ...