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Behind the Desk: Kranich’s Jewelers

Name: Michael M. Kranich Jr.

Address: 515 E. Plank Road

Phone: 814-944-5454

Position: President

Years with company: 25-plus

Family: Wife, Lindsey; son, Charlie; daughter, Nora

What products or services does your company provide? We are a full service jewelry store with in-house repair facilities. We specialize in diamond engagement rings, fine watches, custom jewelry and designer jewelry. We pride ourselves on our selection.

Who are your customers? We serve all of central Pennsylvania in our Altoona, Johnstown and State College locations. We also serve many people via our website from around the country.

What is your business day like? I’m directly involved in many aspects of the business including inventory purchases, sales, marketing, finance, real estate and management. That said, if needed, I’ll also be the guy on the ladder changing the light bulbs or sweeping the sidewalk. I also stay community involved with outside organizations, a business group called YPO and I serve on a local bank board

What is the best business advice you have received? Continue learning every day. It is the culmination of wins and losses that give us the experience to make good decisions.

What is the most important thing you’ve learned on the job? Being the fourth generation in our company, my retail education was bred into me. … I’ve learned all aspects of the jewelry industry over the years. I would say the most important is inventory purchases and industry contacts. Because of this expertise, it allows us to buy lower and keep the price low for the consumer, the key to our successes.

What does the future hold? We intend to continue to grow our market share with aggressive new approaches that have been highly successful in recent years. We intend to continue being the area’s leading jeweler through growth and innovation.

What have you read lately that has influenced your business life? Business news every day

If you want your business to be featured in the Mirror’s Behind the Desk series, call Walt Frank at 814-946-7467 or email wfrank@altoonamirror.com.

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