Behind the Desk: Justin Kurpeikis


Address: 613 Valley View Blvd. Suite 200, Altoona. Also operates a State College location.

Telephone number: 889-0310

Position: Owner/CEO

Years with company: About 10 years; was a founding member

Family: Wife, Kelly; and kids: Olivia, 11; Isabel, 9; Leonard, 7; and William, 5

What products or services does your company provide?

We provide individualized, one-on-one physical therapy to help achieve pain-free results and expedite our patients’ journeys to better living. At Atlas Therapy, our specialized approach combines manual, massage and neuromuscular therapies with the principles of traditional physical therapy. By integrating these approaches, in addition to having private treatment rooms, we are able to provide patients with optimal personalized care. It really sets us apart from anyone in the area, because we give people the benefit of the concierge-style physical therapy, the guaranteed one-on-one time, while still accepting your insurance to pay for it.

Who are your customers?

We treat people of all ages who have a broad range of injuries and symptoms. Our therapists come from many different educational and experience backgrounds. We treat people experiencing anything from foot and ankle pain to headaches and jaw pain, as well as all orthopedic and back issues. While we treat it all, our goal has always been to provide care for those ailments that are underserved. We started out only treating head, neck and jaw pain, because it was a niche that was being missed. People couldn’t get the relief that they were searching for — that’s where we came in. We still focus on providing for those issues, which is why we took on balance and vestibular and women’s health therapy, and continue to gain new specialities under our belt. That being said, our customer is anyone looking to live pain-free.

What is your business day like?

Each and every day, my focus is to assure that we have the best outcomes and patient satisfaction around. We believe the entire experience for our patients is important — from the first time they call us all the way through the treatment. I work with every person and every part of our company to make sure each patient has a great experience on every level.

What is the best business advice you have received?

“Patients send patients.” The best marketing in our world is word of mouth.

What is the most important thing you’ve learned on the job?

As a former Penn State and NFL football player, my experience was that the best teams were made up of exceptional individuals who shared a common goal. I’ve learned the same is true in a company. I am extremely proud of my “team.”

What does the future hold?

We are actively attempting to revolutionize physical therapy. We have established and continue to enhance a method of care and treatment that is how physical medicine should, and will, be done in our industry. Patients in the current health care climate have a shortage of two things — time and money. We refuse to waste either. Our methodology, protocol and patient experience is the gold standard. We adamantly refuse to be like the traditional clinics. We will continue to incorporate new specialities that are grossly underserved, utilize advanced and highly skilled techniques, expand to new locations and provide communities with unparalleled results. We also will be starting an in-home physical therapy division (Atlas Therapy Mobile Rehabilitation) in the near future.

What have you read lately that has influenced your business life?

“The Score Takes Care of Itself: My Philosophy of Leadership” by Bill Walsh

If you want your business to be featured in the Mirror’s Behind the Desk series, call Walt Frank at 946-7467.


Today's breaking news and more in your inbox

I'm interested in (please check all that apply)


Starting at $4.39/week.

Subscribe Today