The promise of artificial intelligence was front and center at this year’s CES gadget show. But spicing up a simple machine like a refrigerator with unnecessary AI was also a surefire way to win the “Worst in Show.”

The annual contest that no tech company wants to win announced its decisions Thursday. Among those getting the notorious “anti-awards” for invasive, wasteful or fragile products were an eye-tracking AI “soulmate” companion for combating loneliness, a musical lollipop and new AI features for Amazon’s widely used doorbell cameras.

Samsung’s “Bespoke AI Family Hub” refrigerator received the overall “Worst in Show” recognition from the group of consumer and privacy advocates who judged the contest.

Samsung invites users to speak to the refrigerator and command it to open or close the door, but a demonstration at the sprawling Las Vegas technology expo showed it didn’t always detect what people were saying if there was too much ambient noise. That was just part of the complications and reliability concerns Samsung added to an appliance that’s supposed to have one important job: keeping food cold, said Gay Gordon-Byrne of the Digital Right to Repair Coalition in a recorded video ceremony announcing the anti-awards.

“Everything is an order of magnitude more difficult,” she said of the fridge that also uses computer vision to track when food items are running low and can advertise replacements.

Samsung said in response that “a trade show floor is naturally very different from a consumer’s home environment. Our Bespoke AI experiences are designed to simplify decisions around the home, making life more convenient and enjoyable.”

The judges have no affiliation with CES or the trade group that runs the show.

They say they make the choices based on how uniquely bad a product is, what impact it could have if widely adopted and if it was significantly worse than previous versions of similar technology. The judges represent groups including Consumer Reports, the Electronic Frontier Foundation and right-to-repair advocates iFixit.

“We definitely intend some shame,” said iFixit’s director of sustainability, Elizabeth Chamberlain, in an interview. “We do hope that manufacturers see this as a poke, as an impetus to do better next time. But our goal isn’t to really shame any particular manufacturer as such. We’re hoping that they’ll make changes as a result of it. We’re pointing to trends that we see in the industry as a whole. And a lot of the things that we’re calling out, we picked an individual product, but we could have picked a whole category.”