The Go Pass, a progression track that's available for a specific period in Pokemon Go, is pictured. By collecting Go points, trainers can increase their ranks and earn valuable rewards and encounters. Mirror photo by Matt Churella

You can’t always make everyone happy, but most Pokemon Go trainers would probably agree that

Scopely, which acquired the game from Niantic earlier this year, could make the Go Pass and Go Pass Deluxe better than it is currently.

The Go Pass is a free progression track in Pokemon Go that’s available during a specific period. By collecting Go points, trainers can increase their ranks and earn valuable rewards and encounters. For $8, trainers can upgrade to the Go Pass Deluxe, which offers upgraded rewards and a faster progression through ranks.

Although a soft launch in April made the Go Pass available for select trainers as a monthly incentive, it was released worldwide in June. It was first introduced during the Unova Tour event, both at the in-person events in February and the global event in March.

Until September, the main incentive behind purchasing the Go Pass Deluxe was the lucky trinket — an item that allows trainers to trigger “lucky friends” with anyone on their friend’s list. Being lucky friends with someone guarantees your next trade with them will be lucky. Since lucky Pokemon have a high base floor for individual values, trainers are more likely to get a hundo, a Pokemon with perfect IVs, from a lucky trade than a regular trade.

In September, Scopely replaced the lucky trinket with a second infinite incubator, which allowed trainers to hatch twice as many eggs for free.

While many people reportedly enjoyed having a second infinite incubator, I felt it wasn’t worth the investment and did not upgrade to the Go Pass Deluxe. Others, like The Trainer Club, criticized Scopely for switching the incentive from the lucky trinket, arguing that a second infinite incubator should be a permanent reward for trainers who reach a high level of accomplishment.

In October, Scopely again replaced the main incentive, switching the second infinite incubator in the Go Pass Deluxe to an additional 1,000 Pokecoins, meaning trainers could earn a total of 1,400 Pokecoins by completing both the free and paid tracks.

To add some clarity, the cost of buying 1,200 Pokecoins from the in-game shop is $10. So, while the October Go Pass Deluxe was worth it from a financial standpoint, Scopely was equating the value of a lucky trinket to 1,200 Pokecoins.

That didn’t sit right with me — until the game’s developers mistakenly advertised a lucky trinket as the main reward for the October Go Pass Deluxe online.

To their credit, Scopely could have swept the mistake under the rug and moved on without a lot of trainers taking notice. However, they owned up to the mistake and made it right by including a timed research that awarded a lucky trinket for free to those who completed the Go Pass Deluxe.

After that announcement, I upgraded my Go Pass to the deluxe track for the first time in months. Last week, to my delight, the company announced the lucky trinket would return as the main incentive for November’s Go Pass Deluxe.

While I’m glad Scopely has learned from their mistakes and isn’t trying to offer us 1,000 Pokecoins in place of valuable items again (knock on wood), I think the company could satisfy most of their customer base by giving us the power of choice.

I enjoy the lucky trinket because I’m fortunate to have local friends to trade with, but that’s not the case for everyone.

Likewise, since hatching eggs requires trainers to walk long distances, people who have physical disabilities — or simply don’t have enough time in their day to grind the game — aren’t able to reap the rewards of a second infinite incubator.

If Scopely were to add other options, such as a master ball, it would entice a lot more trainers to invest in their hobby each month.

A master ball guarantees a 100% catch rate for any wild Pokemon it’s used on. It’s a perfect option for people who hunt Galarian birds or who are down to their last premier ball with a hundo legendary Pokemon sitting on their screens from a raid battle encounter.

If trainers could choose their monthly incentives, they would be able to optimize their account for how they like to play Pokemon Go and Scopely would make more revenue from the game.

I believe that’s a win-win for everyone involved.

Mirror Staff Writer Matt Churella is at 814-946-7520 and mchurella@altoonamirror.com