He’s seen it all in KC: Altoona native Moore part of Chiefs’ lore


Bob Moore’s cell phone has been blowing up lately.

That’s what happens when you work for a team set to play in the Super Bowl.

Moore has spent 40-plus years with the Kansas City Chiefs organization, first as its public relations director and the last 10 as the team’s historian.

“People are calling me that I haven’t heard from forever,” Moore, a 1965 graduate of Altoona Area High School, and a ’69 grad of Saint Francis, said. “They ask about the family, but I know what they want.”

Of course, they want tickets.

Moore, 72, has been through the drill so he directs inquiries that he can. At the same time, now that he’s in semi-retirement, he’s grateful the organization invited he and his wife, Maggie, to Miami for Sunday’s big game against San Francisco.

He’s been to his share of Super Bowls although none lately, but since this is the Chiefs’ first trip in 50 years, he’s eager.

“I quit going somewhere in the mid-1990s, probably because we were in the picture and then didn’t make it,” he said from his residence in New Jersey. “I wanted to capture this historical moment.”

As he watched the AFC playoffs unfold, and the Chiefs’ explosive offense overcame first-half deficits to Houston (24-0) and Tennessee (17-7), Moore found himself “a little emotional.”

He thought of all the past close calls — most of which were at Arrowhead Stadium — and all his former colleagues who fell short of the most coveted day in sports.

“I felt for the people I know who worked very hard — coaches, players, staff — who felt the disappointment of the past,” he said. “I’m happy for the people there, but I felt mostly for the people who didn’t get the opportunity — fans who stuck with the team who have passed on.”

In his capacity — he still maintains an office at Chiefs headquarters and travels back to Kansas City about once per month — Moore worked closely with the head coaches over the years.

Which is why, he said, “Most of all, I felt sorry for Marty Schottenheimer, who now has Alzheimer’s, a great coach who never got there.”

Though the Chiefs were one of three teams in the 1990s to win 100 games, (Buffalo and San Francisco were the others), playoff success eluded Schottenheimer.

Moore has a simple theory.

“Marty never had Patrick Mahomes,” he said. “He had good quarterbacks, but he didn’t have the ultimate guy. Patrick’s that guy. He gives you hope. It’s the one thing the team lacked, with the exception of one or two years, and that was when we had Joe (Montana), but we had him at the end of his career.”

In addition to his playing a central role in forming the Chiefs Hall of Fame inside Arrowhead, Moore, who started his career with the USFL’s Philadelphia Stars, has helped Kansas City assemble “the largest collection of artifacts” from the old AFL.

He assisted the family of team owner Lamar Hunt, not only an NFL legend but also a contributor to professional tennis and pro soccer, and Moore was responsible for orchestrating Saint Francis’ recognition of its golden era of men’s basketball.

“I think there’s a growing appreciation for the history of the game,” he said, adding six NFL teams now have historians, following the Chiefs’ lead.

As long as he remains in good health, Moore would like to continue his passion.

“I’ve been very lucky,” he said.

Rudel can be reached at 946-7527 or nrudel@altoonamirror.com.


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