The Associated Press

Two major food producers say that they will be pulling artificial dyes from their U.S. products starting in 2027.

The shift comes nearly two months after U.S. health officials said that they would urge foodmakers to phase out petroleum-based artificial colors.

Kraft Heinz said Tuesday that it will be removing artificial dyes from its U.S. products beginning in 2027 and will no longer roll out new products with the dyes. Hours later, General Mills announced that it plans to remove artificial dyes from all of its U.S. cereals and all foods served in K-12 schools by the summer of 2026. It is also looking to eliminate the dyes from its full U.S. retail portfolio by the end of 2027.

Kraft Heinz said Tuesday that almost 90% of its U.S. products already don’t contain food, drug & cosmetic colors, but that the products that do still use the dyes will have them removed by the end of 2027. FD&C colors are synthetic additives that are approved by the U.S. Food and Drug Administration for use in food, drugs and cosmetics.

Kraft Heinz said that many of its U.S. products that still use the FD&C colors are in its beverage and desserts categories, including certain products sold under brands including Crystal Light, Kool Aid, Jell-O and Jet Puffed.

The company said that it will instead use natural colors for the products.

“The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio,” Pedro Navio, North America President at Kraft Heinz, said in a statement.