Video game actors voting on contract after strike
An 11-month strike by video game performers could formally end this week if members ratify a deal that delivers pay raises, control over their likenesses and artificial intelligence protections.
The agreement feels “like diamond amounts of pressure suddenly lifted,” said Sarah Elmaleh, a voice actor and chair of the Screen Actors Guild-American Federation of Television and Radio Artists’ interactive branch negotiating committee.
Union members have until Wednesday at 5 p.m. Pacific to vote on ratifying the tentative agreement.
Voice and body performers for video games raised concerns that unregulated use of AI could displace them and threaten their artistic autonomy.
“It’s obviously far from resolved,” Elmaleh said. “But the idea that we’re in a zone where we might have concluded this feels like a lightening and a relief.”
AI concerns are especially dire in the video game industry, where human performers infuse characters with distinctive movements, shrieks, falls and plot-twisting dialogue.
“I hope and I believe that our members, when they look back on this, will say all of the sacrifices and difficulty we put ourselves through to achieve this agreement will ultimately be worth it because we do have the key elements that we need to feel confident and moving forward in this business,” said Duncan Crabtree-Ireland, the SAG-AFTRA national executive director and chief negotiator.
AI concerns have taken center stage as industries across various sectors attempt to keep up with the fast-evolving technology. It’s a fight that Hollywood writers and actors undertook during the historic film and TV strikes that forced the industry to a stop in 2023.
SAG-AFTRA leaders have billed the issues behind the labor dispute — and AI in particular — as an existential crisis for performers. Game voice actors and motion capture artists’ likenesses, they say, could be replicated by AI and used without their consent and without fair compensation.
The proposed contract delineates clear restrictions on when and how video game companies can create digital replicas, which use AI to generate new performances that weren’t recorded by an actor.
Employers must obtain written permission from a performer to create a digital replica — consent which must be granted during the performer’s lifetime and is valid after death unless otherwise limited, the contract states. The time spent creating a digital replica will be compensated as the same amount of work time it would have required for a new performance.
The agreement also requires the employer to provide the performer with a usage report that details how the replica was used and calculates the expected compensation.
