Sheetz releases limited-edition beer
Project Hop Dog a ‘fun surprise’
Sheetz has announced the release of “Project Hop Dog” a new, limited-edition craft beer brewed in partnership with Neshaminy Creek Brewing Co.
Now available at 128 Sheetz stores across Pennsylvania, the new hot dog-inspired beer is a crisp 5.5% India Pale Ale dry-hopped with Nugget and Centennial hops and with a ceremonial addition of Sheetz Hot Dogz in the brew kettle just for fun.
The beer offers delicate hop flavors of citrus and pine. Sixteen ounce four-packs of Project Hop Dog beer are available statewide, including Altoona, retailing for $7.99 per four pack.
“Project Hop Dog — yes, a hot dog craft beer — is our craziest collaboration yet,” Sheetz Assistant Vice President of brand strategies Ryan Sheetz said in a statement. “We hope our latest limited edition craft beer is a fun surprise for our customers, a surprise that’ll engender smiles, laughter and conversation — something we could all use more of right now.”
In light of the coronavirus pandemic, Sheetz gave a lot of consideration to releasing Project Hop Dog.
“We are doing everything we can to ensure the health and safety of our employees and customers. While we are excited to release Project Hop Dog, we are asking customers to respect health guidelines such as social distancing and wearing a face mask while purchasing the beer,” Sheetz said.
“We were really excited to collaborate on a beer to celebrate Sheetz Hot Dogz and the beginning of summer,” Jason Ranck, head brewer at Neshaminy Creek Brewing, said in a statement. “Don’t worry — the beer does not taste like hot dogs! We thought it was just a fun concept and the perfect beer for pairing with Sheetz Hot Dogz and warm weather activities.”