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New tourism campaign unveiled

Visitors urged to virtually explore state, visit later

HARRISBURG — State tourism officials have unveiled a “Pursue Your Hominess” campaign to highlight ways visitors can virtually explore the commonwealth.

“As we continue to safeguard the health and safety of Pennsylvanians during this pandemic, we need to encourage social distancing efforts while still looking forward with hope for our future,” Department of Community and Economic Development Secretary Dennis Davin said in a statement. “The Pursue your Hominess campaign will give families a new outlook on travel and provide them with resources to virtually explore Pennsylvania now and visit later.”

Explore Altoona finds the “Pursue Your Hominess” campaign to be very timely and engaging, said Mark Ickes, executive director of Explore Altoona.

“The concept of visiting some of these attractions virtually and then visiting in person later is extremely timely. Within the public health crisis and the subsequent economic hardships, most travel experts are stating that the average person is looking to have calm experiences with family, friends or traveling companions as compared to over-the-top, exhilarating experiences. We are currently in the planning stages of potentially having a few Blair County sites or attractions to be included in this campaign on www.visitpa.com, most notably the Mishler Theatre, among others,” Ickes said.

The campaign has featured a Martin Guitar-sponsored jam session by a Lehigh Valley musician, a virtual campfire complete with storytelling by Three Rivers Outfitters in Pittsburgh, a tour of the tulip gardens at the Hershey Gardens and fly-fishing tips and demonstration by TCO Fly Fishing.

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