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$1 million set to aid Blair, Central Pa. businesses

Ogden Newspapers establishes fund to match ad dollars

Blair County and Central Pennsylvania businesses can now apply for a grant to help them recover from the effects of the coronavirus pandemic.

Ogden Newspapers Inc., the parent company of the Altoona Mirror, has established a $1 million fund to help local businesses get back to full strength by subsidizing local marketing efforts through matching advertising dollars.

“We know businesses and workers here are hurting; we’re hurting, too,” Mirror publisher Ed Kruger said. “But if we can pull together as a community, we can weather this. Here at the Mirror, we want to do everything we can to help everyone get through the pandemic and get back to work. With these matching grants, we can help local businesses tell their story as they rebuild.”

Businesses operating in Blair County and surrounding counties can apply for a grant of up to $15,000 today at ogden news.com/community-grant. Applicants will receive a response to their application within one to two business days.”

The fund is open to all locally owned and operated businesses impacted by the coronavirus, Kruger said, whether or not they are current Altoona Mirror advertisers.

Grant money can be used for local print and online advertising in the Mirror and on altoonamirror.com between April 1 and June 30, 2020.

Joe Hurd, president and CEO of the Blair County Chamber of Commerce, called the grant “an incredible demonstration of support for the business community by Ogden Newspapers at a time when so many are having great difficulty moving forward. Hopefully, it will inspire others.”

Ogden Newspapers purchased the Mirror in 1998 and publishes more than 40 daily newspapers across the country, plus a number of weekly newspapers and a magazine division.

Ogden CEO Bob Nutting said the grant is an investment in the community and the company.

“A community newspaper is only as strong as the community it serves,” he said. “As a family-owned business operating for almost 130 years, we have learned that the only way to pull through the hard times is to stand with your partners and customers. We are proud to offer this assistance to the local businesses that form the backbone of the communities where we publish.”

For more information and to apply, visit ogdennews.com/community-grant.

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