Firm’s holiday drive benefits veterans

Giving back to the community is important to Clearfield Wholesale Paper.

The Clearfield-based business just completed its Third Annual Christmas Drive dubbed C4V — Christmas for Veterans.

The program, spearheaded by sales representative Thomas Marasco, raised $10,000, which was donated to the Van Zandt VA Medical Center.

The donation included a check to benefit the CLC Life Center and gift cards for vets.

“All of the years in business we have always contributed to things, in each county we do business in, we try to give back. With Tom’s efforts this is the real meaning of Christmas,” said President Joel Peterson.

“My brothers, sisters and I were always taught by Ralph and Mary Lou Marasco to always “make a difference in someone’s life,” Marasco said.

Marasco started the program in 2019 by donating gifts to children at UPMC Altoona.

In 2020 he spearheaded efforts to donate to families affected by COVID-19.

“We raised about $2,500 last year. It was an off-the-cuff idea. We donated to COVID patients, the hospital distributed gift cards to patients,” Marasco said. “We received money from vendors and employees and helped 80 families.”

CWP wanted to do something special as it approaches its 100th anniversary.

“We started in October, contacted vendors and our customer base. We produced fliers, and on those fliers were products that our vendors represent,” Marasco said. When customers purchasing merchandise from those fliers, a certain percentage of the profit went to the C4V kitty. Vendors also invested a dollar amount to give the effort a base to start.

This year’s efforts exceeded expectations.

“Teamwork was the key from our vendor community, CWP employees and lastly our customers. We really thank them for buying the items that our vendors wanted to promote for this fundraiser. Some customers really went to great lengths just to purchase for the C4V cause,” Marasco said.


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