Time for Dad

Jewelry, dining out popular gifts for Father’s Day

Mirror photo by Patrick Waksmunski Sales associate Michael Scheinberg at Kranich’s Jewelers, Altoona, shows Brigette Tharp of Chesterton, Indiana, Tissot Swiss watches.

From Mirror staff reports

U.S. consumers are expected to spend more than $20.1 billion on gifts and other items for Father’s Day this year, a record high, according to the National Retail Federation’s annual survey.

“Consumers are showing they are comfortable with pre-pandemic behaviors and activities, particularly as we head into the summer season,” Prosper Vice President of Strategy Phil Rist said in a statement. “Many are planning to take Dad out for a special meal or experience this Father’s Day, which wasn’t an option last year during the shutdowns.”

The Bistro at the Village at Morrisons Cove in Martinsburg is a popular spot for Father’s Day diners.

“We have our brunch buffet that day with various items offered. It is a popular day and we do expect a decent turn out,” said marketing and sales coordinator Natalie Baker.

Jewelry stores have also become a popular spot for gifts for Father’s Day.

“We have been seeing a tremendous amount of men purchasing gold chains in the past year. … We have increased our inventory levels of men’s gold necklaces. Watches are also popular,” said Michael Kranich Jr., president of Kranich’s Jewelers, with locations in Altoona, Johnstown and State College.

“Americans are looking forward to celebrating their fathers, husbands and sons this Father’s Day,” NRF President and CEO Matthew Shay said in a statement. “With our nation now making significant strides toward recovery and reopening, retailers are prepared to help customers safely find items they want and need to make this year’s holiday celebration extra meaningful.”

Seventy-five percent of Americans plan to celebrate the fathers, husbands and other paternal figures in their lives this Father’s Day with half buying gifts for their dads, 26 percent for a husband and 11 percent for a son.

NRF survey respondents indicated they plan to spend an average of $174 on Father’s Day items, or $26 more than last year and a record high for the survey. Nearly half of the increase comes from spending more on special outings, clothing and consumer electronics.

Those ages 35-44 will be this year’s biggest holiday spenders. They plan to spend an average of $259 on Father’s Day gifts, which is $49 more than last year.

The top gifts shoppers plan to purchase for Father’s Day are greeting cards (59 percent), clothing (49 percent), a special outing such as dinner or brunch (46 percent), gift cards (45 percent) and personal care items (28 percent). The number of consumers planning a special outing is back up to pre-pandemic levels.


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