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Business news of local interest

Hershey to present hands-on workshops

Doug Hershey, founder of ThoughtiQ LLC and certified business coach, will present a hands-on workshop titled “What’s in Your Sandbox? Defining Your Core Customer,” from 9 to 11 a.m. Feb. 25 at the Altoona LaunchBox.

A 31-year veteran of a local startup that has grown to over 500 employees, Hershey will share why you can’t be all things to all people. Being precise about who you are serving helps make your marketing more concise and allows you to better target your products and services.

On April 2 from 9 to 11 a.m. Hershey will discuss “Brand Promise.”

Attendees will learn how local and national brand promises have been defined and met, then build theirs and learn how to measure them at this hands-on workshop.

To register for Hershey’s free workshops, contact Jessica Lattanza at jal6650@psu.edu or 949-5500.

Training program set for service members

Boots to Business|Reboot will be held at the Altoona LaunchBox, supported by the Hite Family, from 8 a.m. to 4 p.m. March 19.

Boots to Business|Reboot is an entrepreneurship training program open to service members, including those in the National Guard and Reserve, veterans of all eras and their spouses.

This in-person course offers an overview of business fundamentals to those interested in exploring business ownership or other self-employment opportunities. Participants will be led through the key steps for evaluating business concepts and provided with foundational knowledge required to develop a business plan.

Attendees must preregister at https://www.sbavets.force.com.

The event is held in conjunction with the Small Business Development Center at Saint Francis University.

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