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Briefcase

Business news of local interest

Allstate looks to hire vets

With Veterans Day fast approaching, Allstate Insurance Co. is reinforcing its commitment to hire veterans, current service members and their spouses. Allstate agencies are also looking to hire for agency staff positions in Pennsylvania and New England.

Allstate’s Joining Forces for Good licensing program offers the opportunity to build a career with an Allstate agency.

Through the free program, candidates undergo Property & Casualty licensing education, take their P&C exam and have the potential for job placement with Allstate agency owners throughout the country.

More than 400 veterans were hired through the initiative in 2018, and over 300 veterans joined the Allstate family in other roles that same year.

Interested candidates can learn more by visiting www.allstateveterans.com.

To learn more about agency staff positions, visit www.allstate.com/agencystaff.

UNIVERSITY PARK

Recycling could aid wineries

Wineries in the mid-Atlantic region should consider recycling and encouraging their customers to bring bottles to their tasting rooms for refilling to distinguish their businesses from so many others, according to a team of wine-marketing researchers who surveyed consumers.

With competition to attract visitors stiff and still growing among the hundreds of wineries in the region, connecting a winery’s brand to sustainable practices would attract more visitors to its tasting room, according to Kathleen Kelley, professor of horticultural marketing and business management in Penn State’s College of Agricultural Sciences.

The strategy, researchers believe, would especially appeal to environmentally conscious younger customers.

“We see that millennials seem to be more concerned with the environment, so a way for wineries to stand out from the crowd with younger wine consumers is to encourage recycling bottles and perhaps offer refillable growlers,” she said in a statement. “The question is, how do we motivate people to return to wine-tasting rooms? Using recyclable containers is one way.”

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