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Tracy, WTAJ focusing new show on Pennsylvania ‘localism’

Variety show will feature community events

WTAJ is bringing a new look to local daytime TV.

That’s how STUDIO 814 host Jordan Tracy describes the new show, which will air at 4 p.m. weekdays beginning Monday.

“It will be a community variety highlight show, some comedy mixed with heartwarming stories. The goal is to highlight the community and all of the positive things that are happening,” said Tracy, who most recently was a reporter for WTAJ’s morning news program.

The idea for

STUDIO 814 came from station management.

“I’m thrilled that we are able to bring a brand new, all-local daytime variety show to the viewers of central Pennsylvania,” News Director Kyle Fobe said. “We’ve invested a lot of time and resources in a new set, new host and new segments. Everything will feel a little different, but at its core, the show is still about localism and celebrating what the small towns of central Penn­sylvania have to offer.”

“WTAJ has a long tradition in local television. The start of

STUDIO 814 builds on this heritage but will bring it a new energetic spin. We love local programming. It is what we do at our core. This is

an exciting time for us and the community,” Vice President and General Manager Phil Dubrow said.

The fun-loving Tracy, a graduate of Penn State and J.P. McCaskey High School in Lancaster — where he was “Tornado Man,” the high school mascot — was an easy choice.

“He was born and raised in central Pennsylvania, so he understands the values and people living in small towns across Pennsylvania,” Dubrow said. “He also appreciates what central Pennsylvania is and loves to showcase it. Whether you see him at a chili cook off, high school football game or just hanging out in your community, he’s the same person on and off the screen and that’s something valuable we want to use in STUDIO 814.”

STUDIO 814 will fill the time slot held since September 2011 by Central Pa. Live.

“It’s not just a replacement. We like to think of it as more of an enhancing upgrade,” Dubrow said. “Central Pa. Live has done a great job of serving the viewers of WTAJ for nearly a decade, but times are changing, and so are we. We decided that STUDIO 814 will better reflect our viewers and the communities they live in.”

“We hope we can have some fun, some big belly laughter leading into the news at five o’clock,” Tracy said. “There is no other programming like this on any other network. You can watch a national syndicated talk show or Judge Judy. We are giving you the option to watch something local.”

The show will have guests on a regular basis and feature community events and even have cooking segments, Tracy said.

“The day-to-day work to put on a live show is daunting, but I am excited, seeing excitement from other people has got me more excited,” he said. “We hope people will want to be involved, come on and have fun.”

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