Ivan Hansen, a retired Danish police officer, loaded up his basket at the supermarket, carefully checking each product to avoid buying anything made in the United States. No more Coca-Cola, no more California Zinfandel wine or almonds.

The 67-year-old said it’s the only way he knows to protest U.S. President Donald Trump’s policies. He’s furious about Trump’s threat to seize the Danish territory of Greenland, but it’s not just that. There are also the threats to take control of the Panama Canal and Gaza. And Trump’s relationship with Elon Musk, who has far-right ties and made what many interpreted as a straight-armed Nazi salute.

On his recent shopping trip, Hansen returned home with dates from Iran. It shocked him to realize that he now perceives the United States as a greater threat than Iran.

“Trump really looks like a bully who tries in every way to intimidate, threaten others to get his way,” he told The Associated Press. “I will fight against that kind of thing.”

Growing movement

Hansen is just one supporter of a growing movement across Europe and Canada to boycott U.S. products. People are joining Facebook groups where they exchange ideas about how to avoid U.S. products and find alternatives. Feelings are especially strong across the Nordic region — and very possibly strongest in Denmark given Trump’s threats to seize Greenland.

Google trends showed a spike in searches for the term “Boycott USA,” and “Boycott America,” as Trump announced new tariffs, with the top regions including Denmark, Canada and France. At the same time, a global backlash is also building against Tesla as the brand becomes tied to Trump, with plunging sales in Europe and Canada.

Elsebeth Pedersen, who lives in Faaborg on the Danish island of Funen, just bought a car and made a point of not even looking at U.S.-made options.

“Before Elon Musk started to act like a maniac a Tesla could have been an option. And maybe a Ford,” she said.

French entrepreneur Romain Roy said his solar panel firm has bought a new Tesla fleet each year since 2021 but canceled its order for another 15 to take a stand against Musk’s and Trump’s policies.

Describing the United States as “a country closing in on itself,” he cited Trump’s withdrawal from the Paris climate accord and Musk’s arm gestures. He said he was instead buying European models, even though it would cost an additional $164,000.

“Individual consumers, society, our countries, Europe must react,” he told broadcaster Sud Radio.

Responding to consumer demand, Denmark’s largest supermarket chain, the Salling Group, created a star-shaped label this month to mark European-made goods sold in its stores. CEO Anders Hagh said it’s not a boycott, but a response to consumers demanding a way to easily avoid American products.

For Bo Albertus, “when Trump went on television and said he would by political force or military force take a piece of the Danish kingdom, it was just too much for me.”

The 57-year-old said he felt powerless and had to do something. He has given up Pepsi, Colgate toothpaste, Heinz ketchup and California wine, and replaced them with European products.

He is now an administrator of the Danish Facebook page “Boykot varer fra USA” (Boycott goods from the U.S.), which has swelled to over 80,000 members.

Trump’s policies have “brought the Danish Viking blood boiling,” said Jens Olsen, an electrician and carpenter. He is now considering replacing $10,000 worth of U.S.-made DeWalt power tools even though it will cost him a lot.