Curve changing name to Yinzers for promotion
Are yinz ready for some Curve baseball?
The local minor league franchise has never shied away from thinking outside the box for unusual promotions, and team officials have come up with a doozy for the upcoming season.
For seven select games, the Curve will change their name to the Allegheny Yinzers. It’s a nod, obviously, to the colloquial central and western PA word that so many people use when talking to others.
The Curve will wear jerseys that say Yinzers in a steel beam type of font with the Clemente Bridge depicted on top, as well as hats showing the bridge. The jerseys will be auctioned off late in the season, with proceeds going to the Roberto Clemente Foundation.
The promotion was announced Tuesday, and the Curve received heavy praise for its cleverness from across baseball and social media.
“It’s been fun,” Curve general manager Derek Martin said.
“We wanted to be a little bit different, be outside the box. … We thought, if we’re going to do it, we’re going to do it big.”
The Yinzers uniforms will be worn on April 13, May 31, June 13, June 29, July 26 and Aug. 8. Various Pittsburgh celebrities, to be announced later on, will be on hand for those nights to help tie things to western PA.
Usually, when a team introduces a promotion that’s pretty far outside the box, reactions can be mixed. That really wasn’t the case for the Curve on Tuesday, with social media posts showing primarily only support for the idea.
“It’s definitely refreshing and rewarding for the entire staff,” Martin said.
“I got some messages from some past players that those uniforms look awesome,” Martin also noted.
The Yinzers promotion is unique in several ways, as it involves a direct tie to Pittsburgh, the Pirates, Clemente and the peculiar word used so often by many locals.
“It’s not all the time a minor league affiliate has such a great tie and location to the major league team,” Martin said. “It is important that we play that up with the Pirates and Pittsburgh.”