Thursday night football is a winner
By Barry Wilner
The Associated Press
Thursday night football is here to stay, even if it’s gone for the rest of 2018.
In past years, some — make that many — would have said “good riddance.” That would be misguided this year.
First off, Fox’s presentation generally was strong and on target. Indeed, Troy Aikman, who has been Fox’s lead analyst for 17 years, might have had his best season.
Seemingly energized by having a true national game, in prime time with no competition, Aikman not only was spot-on with his analyses, he was more than willing to criticize play calling, performance and officiating.
Presenting your convictions and then sticking to them is a must for a top analyst, and Aikman came through for viewers the way he did as a three-time Super Bowl champion quarterback for Dallas.
“I think after 17 years of doing it somewhat the same way, this was an opportunity to kind of change up my schedule,” says Aikman, who at first had some reservations about balancing his family and business responsibilities.
“I think that is fair to say ‘energized.’ It felt more like an event, being the only game, and in prime time. On Sunday afternoon, especially for the late game, it sure seems like that’s when most people prefer to view football. But the prime time has a little bigger of a feel to it.
“We did not feel as restricted to the action on the field; we never feel completely restricted. It certainly freed me up and allowed me to have even more fun within the broadcast.”
Fox also wound up with some very solid matchups with intriguing story lines. Yes, NBC had the season opener, a Thursday nighter hosted by the champion Eagles in a rematch of a January playoff game with the Falcons. That wound up 18-12, eerily similar to Philadelphia’s previous win over Atlanta. It also, of course, didn’t have two teams coming off short weeks.
Then, Fox prospered with three of the better games of the entire season, games that wouldn’t have had the same cachet later in the schedule.
Cincinnati’s 34-23 victory over Baltimore — look at where those two teams reside now! — was entertaining, with Andy Dalton torching the Ravens with four touchdown passes. It also had the added spice of the Bengals having knocked the Ravens out of playoff contention in the 2017 finale.
A week later — and this was Aikman at his best, even if Jets fans swear play-by-play voice Joe Buck was outwardly rooting for the hosts — the Browns finally got a win, with Baker Mayfield stamping himself as an emerging force in just the third game of his rookie year.
“There were so much expectations with Baker Mayfield in that city. The team had not won a lot of games, and the fans were expecting the team would start to win games, so there was this optimism around the city,” Aikman recalls.
“Having been there for the preseason and then we go back in the regular season, you could just feel this energy building and it was a fan base that just wanted to celebrate. And then Baker comes off the bench to lead them to that victory. It was huge and fun to be a part of.”
Jets-Cleveland was followed by the Rams’ 38-31 shootout victory against the Vikings, when Jared Goff and Kirk Cousins combined for eight TD throws and 887 yards through the air.
There was plenty of offense all year, even with only three full days between games. Oddly, the only Thursday nighter with teams coming off a previous Thursday contest, Saints at Cowboys the week after Thanksgiving, had the fewest points, 13-10 for the Cowboys.
That also was a mesmerizing drama in which Dallas’ defense stamped itself as capable of carrying a contender, shutting down Drew Brees and the ultra-prolific Saints. It also might have featured Aikman and Buck’s best work.
“I have become comfortable with where I am at within my job, so to speak,” Aikman says. “I always have been comfortable with my opinions and how I feel about the play on the field, and how it should be done and how teams should go about playing the game.
“There have been a lot of league issues and things happening as it relates to our game. I am not trying to grandstand or get on a soap box; that’s not my nature. I think I have to be honest in how I feel, and I feel strongly enough in my beliefs to feel I am speaking for the majority of the people viewing.”
There was a string of nine Thursday nighters, including New Orleans’ 31-17 victory over Atlanta on Thanksgiving night on NBC, in which it took at least 27 points to win. The Steelers went for 52 against Carolina, Denver scored 45 vs. Arizona, and Houston got 42 on Miami.
So complaints about not enough rest between games mostly would come from defensive players — the same folks who have protested, often with validity, about how the rules are stacked against them.
Two teams never made it to the Thursday night spotlight, Tampa Bay and Buffalo. Nobody missed them. Overall, ratings for the 13-game Thursday night package on Fox, with its simulcast on NFL Network, were up 2 percent over the 2017 season split between CBS and NBC.
The average was 14,304,000 viewers, with Chargers-Chiefs in the last of the midweek games shattering the competition at 17.4 million on Fox/NFLN. That also was a 29-28 outcome in which LA scored a TD and 2-point conversion to win at the very end.
NFL games on Thursday nights are a money maker, so much so that the World Series in October hasn’t had a scheduled game that night since 2013.
Of course, Fox now has the rights to both, and has no plans to create such a conflict.
Wait, how about the World Series leading into Thursday night football?