Since 1874, the Mirror has delivered news and information to people in Altoona, Blair County and central Pennsylvania.
Throughout almost all of the Mirror's existence, the manner in which the news has been distributed has been through its print editions by door-to-door delivery
or sales at stores or in newspaper boxes. But as technology changes, so do newspapers.
More than a decade ago, the Mirror began delivering an Internet version (altoonamirror.com) to online readers.
In 2012, the Mirror added a mobile version to allow readers to access the newspaper on devices such as iPhones.
Neither altoonamirror.com nor its mobile app is an exact or complete copy of the printed version, but beginning on Thursday, readers will be able to read the entire newspaper, online, every day.
That includes every page, every story and every advertisement.
Mirror Publisher Ed Kruger said the all-access implementation is a major step for the Mirror.
"The addition of an electronic edition as well as a subscription-based website will allow the Mirror to serve our readers in whatever format they are most comfortable reading the newspaper and enhances our overall value," he said. "It's an exciting time to be in the publishing industry."
Subscribers of the print edition will be able to access the digital version of the Mirror at no additional cost as all home delivery and mail subscribers will have access to the digital Mirror as part of their subscription fee.
Subscribers also will be able to read the same website they have used for years, which includes an archive of thousands of stories.
Readers who do not wish to get the printed version of the newspaper can opt for a digital-only subscription to deliver both the Web and digital edition to them for one cost.
Non-subscribers will be able to view the headlines on the site and be able to view some categories such as partial obituaries and customer service information.
The Mirror will now be available to subscribers electronically regardless of where they are located. The electronic version of the Mirror will download to phones, tablets or computers in a few seconds and allow readers total access to the newspaper in the same manner they feel when holding a print edition.
Users of the Mirror's current smartphone apps will be able to access a limited version of the top stories from the website.
After the electronic edition is launched, readers will need to answer a few questions to link their digital account to their subscription information. After that, they will be able to access both the website and electronic version of the newspaper.
The number for the Mirror circulation department is 946-7480 or 800-287-4480, and the circulation hours to best handle the digital subscription calls and questions are from 8 a.m. to 5 p.m. Monday through Friday and 8 to 11 a.m. on Saturday and Sunday.
More details will be provided in the coming days.