As Super Bowl Sunday approaches, area businesses are getting ready for the biggest sporting event of the year.
Reba Bettwy, manager of Every Day's a Party in Altoona, said that, though there aren't any local teams playing in the big game this year, the diehard fans of the teams that did make it are coming out to stock up on color-coordinated items.
She said the party supply store, which is located at 415 Orchard Ave. in Altoona, has been selling more orange items than lime green.
Mirror photo by Patrick Waksmunski
Kyle Trinka, co-manager of the Hometown Market on Church Street in Hollidaysburg, stocks soda Thursday afternoon. He said it’s in demand for the big game.
"There are a lot of Broncos fans around here," she said.
The Denver Broncos will play the Seattle Seahawks - which sport lime green in their logo - in this year's championship.
Bettwy said that the Super Bowl also coincides with another cause for celebration: Groundhog Day. Because of this, she said, it's hard to gauge which of the two is really the big draw for customers.
"It's going to be one big party weekend," Bettwy said, "where they start with the groundhog and end with the Super Bowl."
Mike Luciano, owner of the bar Mike's Court, said Super Bowl Sunday at his establishment is always a family affair, and a big draw for many of his regulars.
He said Super Bowl Sunday isn't necessarily one of his biggest days, but those that do come have been watching the big game at his bar for years.
"I have a group of people that have been coming in since I opened," Luciano said.
He said that people tend to host their own parties at home with friends and family, so the bar doesn't see the crush of customers it might for other annual events.
It's not the busiest day for the kitchen at Mike's Court, either, he said. Visitors will bring some of their own food and the bar, which is located on Fifth Street in Altoona, will set out hot dogs, sauerkraut and other munchies for football fans.
"We have a nice time here, and it's a nice atmosphere," Luciano said.
Kyle Trinka, manager at Hometown Market in Hollidaysburg, said the grocery store sees a "quick increase" in sales leading up to the Super Bowl, but it's back to normal pretty fast.
Items like chips and soft drinks are the biggest draw, he said. The deli also offers hot wings, which are popular with people buying food for the game.
"Snacks are the biggest thing that sells during the big game," Trinka said.
The Super Bowl will kick off at 6:30 p.m. on Fox.
Mirror Staff Writer Paige Minemyer is at 946-7535.