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PSU attendance down 4.8 percent, and prices on 11,500 seats will drop in 2013
October 3, 2012 - Cory Giger
Most season tickets at Beaver Stadium will carry the same Nittany Lion Club donation fee next year, although Penn State is lowering the prices for more than 11,500 seats and introducing a new $200-per-seat contribution level between the goal lines on each sideline.
There will be no NLC or seat price increases next year in the STEP program, and the school also is implementing a new "One Team Commitment" program that will allow fans to earn Nittany Lion Club bonus points.
Four sideline sections on the upper decks -- EGU, ECU, WGU, WCU -- will be lowered from $400 per seat to $200. Those sections constitute the largest and most significant price reductions. (UPDATE: Four other sections will be lowered from $600 to $400: EFU, EDU, WFU and WDU.)
Penn State's attendance is down 4.8 percent so far this season, from an average of 101,427 last year to 96,553. The last home game against Temple drew 93,680, the smallest crowd since 1995.
"The changes this year are put into place with two goals in mind," PSU athletic director Dave Joyner said in a university statement. "One, offer our fans additional, more appealing options in order to maximize the number of Nittany Lion fans coming to Beaver Stadium and cheering on our team each week, and two, grow the revenues needed to maintain, in an increasingly difficult climate, the excellent competitive and classroom performance that Penn Staters everywhere expect."
Go to NittanyLionClub.com for more information on specific seat prices.