Blood donations critical

The American Red Cross has issued an emergency call for blood and platelet donations.

Donations can be made during the 30th annual Jaffa Shrine Blair County Blood Blitz from 8 a.m. to 8 p.m. July 17 at the Jaffa Shrine, 2200 Broad Ave.

The Jaffa Shrine Blair County Blood Blitz is part of an international movement, called Missing Types. The Red Cross launched the Missing Types campaign this summer to recruit new blood donors — and those who have not given recently — to ensure lifesaving blood is available for patients.

During the Missing Types campaign, the letters A, B and O — the main blood groups — disappear from brands, social media pages, signs and websites to illustrate the critical role every blood donor plays. When the letters A, B and O vanish from everyday life, the gaps are striking.

“Blood and platelet donations are critically needed in the coming days so that patients can continue to receive the lifesaving treatments they’re counting on,” Regina Boothe Brat­ton, external communications manager of Red Cross Blood Services, said in a statement.

“Summer is one of the most challenging times of the year to collect blood and platelet donations with schools that host blood drives on break and many people enjoying vacation and other seasonal activities,” Boothe Bratton said. “Yet, patients don’t get a vacation from needing lifesaving blood during the summer months. In about an hour, you can help save someone’s life.”