PSU to debut pricing options
UNIVERSITY PARK – Penn State athletics announced Tuesday that it would offer new variable pricing options for public tickets to upcoming football games.
Jeff Garner, assistant athletic director for ticket sales and service, said the changes have been in the works since September, and the new price tiers seek to help unite the things that bring people out to a specific game, like travel costs, the opponent and the location of the seats.
“We want to meld all of those factors that affect a game, and why people buy tickets for certain games, together,” Garner said.
Single-game tickets will be available for the 2014 season for as low as $40 and as high as $200, depending on the seating location and the opposing team.
A seating chart that breaks down the prices and seat locations for the entire upcoming football season is available online at www.gopsusports.com.
Garner said that the price for resold season tickets on Penn State’s ticket exchange was factored into the new costs.
The new pricing, he said, makes season tickets a better deal, and longtime ticket holders shouldn’t fret about the new prices.
“We wanted to keep in mind the value for our season ticket holders,” he said. “You’re actually saving money, and you’re getting a better value.”
Garner said variable pricing is commonplace in modern college and professional sports, so Penn State is not making a radical change in its policy.
Penn State will also release the new prices for Nittany Lion Club tickets later this week.
The new ticket prices come at the same time as new head football coach James Franklin, who said that he was looking to fill all of the seats at Beaver Stadium in the coming season.
When asked if fans should expect at least 90,000 people in the crowd each game, Franklin took it a step further.
“What’s the stadium hold? Is there a reason you said 90,000? [It will be] 107,000 from here on out,” he said Saturday. “The stadium will be sold out every single game from here on out.”
Garner said that Franklin’s message is right in line with the ultimate goal of the pricing changes, but unveiling the new prices was targeted for this week when discussions began in the fall.
“It didn’t specifically have to do with him, but our goal is the same,” he said. “We’re trying to make that as easy as possible.”
Tickets for the 2014 football season will go on sale in June. For more information, visit www.gopsusports.com or call the ticket office at 1-800-NITTANY.
Mirror Staff Writer Paige Minemyer is at 946-7535.