Boscov’s to have in-store and online partnership

READING — Boscov’s has announced a new in-store and online partnership with Melissa & Doug, the Con­necti­cut-based toy maker, and its support of the company’s Take Back Child­hood campaign.

Melissa & Doug toys are designed to inspire open-ended play, and are beloved by kids and families worldwide.

The Take Back Childhood campaign focuses on fostering unscheduled, open-ended play time in an effort to promote creativity, inspire imagination and reveal children’s passions.

“At Melissa & Doug, we believe it’s through unstructured, open-ended play that children discover themselves, their passions and their purpose. That’s why we’ve focused for more than 30 years on making toys that nurture creativity and imagination in children,” said Melissa Bernstein, co-founder of Melissa & Doug in a statement.

“Melissa is an expert in early childhood development and is passionate about giving childhood back to kids; giving them time to be curious, time to be creative and time just to be, in this overly scheduled and overly stimulated world. Her company is committed to igniting imagination and a sense of wonder in all children. We’re delighted to partner with Melissa & Doug and support their movement. At Boscov’s, we believe it’s time to Give Childhood Back to Kids,” CEO Jim Boscov said in a statement.

Boscov’s has Melissa & Doug shops in all stores. The shops feature an extensive assortment of Melissa & Doug toys, all at special pricing offering customers a special savings, and an in-store play area where kids can play, test and explore the latest Melissa & Doug toys.