Two area artists’ designs chosen for Sheetz trucks

Courtesy photo Sarah Vogel and Justin Koch’s (above) designs for Sheetz’s tractor-trailers were chosen because each represents the brand in a fresh and dynamic way.

Two local artists are among 11 selected by Sheetz Inc. to have their designs on Sheetz’s fleet of tractor-trailers.

“It’s pretty surreal. We chased one down and took some pictures. My picture’s on the back door,” Justin Koch of Duncansville said.

Koch and Sarah Vogel of Altoona were the two local artists selected.

Vogel, 27, a Bellwood native who studied art at Liberty University and now owns the Clay Cup in Altoona, jumped at the opportunity to enter the design contest.

“I love Sheetz as a company and a family. I’d never en­tered an art competition be­fore. It was a new challenge for me,” Vogel said. “I’m elated to have my art represent a company I admire so much. I’m over the moon.”

Vogel said she took Sheetz foods that are popular and made them into characters.

“I tried to give the Sheetz foods personalities,” Vogel said. “There’s nothing like it to be represented by food and a family I look up to. As an artist, I don’t know what can top this.”

Koch, 32, studied commercial art at the Greater Altoona Career and Tech­nology Center and worked for Icon Sign Co. for 13 years doing design work and applications. He now owns Koch Tools Co. in Duncansville.

“I’ve enjoyed Sheetz my whole life. I had a background in graphic design, so I knew how to use the format they needed. I just took a chance at it,” Koch said. “It’s like scratching off a lottery ticket and you win. Anyone who enters a contest doesn’t expect to win. When that email popped up, I was surprised.”

Koch said he took a milkshake and a cheeseburger and put a “cartoony” look to it. The word “create” is in giant letters.

“I was trying to inspire people to be creative, to do something they haven’t done,” Koch said.

Winning artwork can be viewed at www.SheetzArt Project.com, and Sheetz swag featuring the winning de­signs such as t-shirts, totes, mugs and more can be purchased there.

One hundred percent of the profits will be donated to Sheetz for the Kidz, an employee-driven charity that helps underprivileged children experience a holiday in a way they normally couldn’t through donations of new toys, clothes and other basic needs.

The project ran from

May 30 to Aug. 15, and artists were selected based on their ability to communicate the Sheetz brand in a unique, fresh and dynamic way.

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