×

Behind the Desk

Name: Veronica Moore

Company name: Furniture Unfurnished

Address: 1633 E. Pleasant Valley Blvd., Altoona

Telephone number: 943-5330

Website: www.thefurnitureunfinished.com

Position: Corporate manager

Years with company: Five

Family: Her son, Emerson

What products or services does your company provide?

Heirloom-quality furniture made in the U.S., including bedroom suites, dining sets, TV stands and much more. Many items are made in Altoona in our onsite workshop.

Who are your customers?

Individuals looking for solid wood furniture that’s made in the U.S. that will be passed on for generations. Our customers come from all over, but mainly the state of Pennsylvania.

What is your business day like?

Busy. When I am not assisting customers in the showroom, I am answering phone calls or emails, doing bookkeeping or ordering products for the floor and custom pieces.

What is the best business advice you have received?

A satisfied customer is the best business strategy of all.

What is the most important thing you’ve learned on the job?

Patience. If it were easy, everyone would be doing it.

What does the future hold?

We are in the process of changing the layout of our store to make it more welcoming. We will be expanding our stain options and plan to bring in more traditional and unique pieces of furniture. We will continue to stock only furniture that is made in the U.S.

What have you read lately that has influenced your business life?

“Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local — and Helped Save an American Town.”

If you want your business to be featured in the Mirror’s Behind the Desk series, call Walt Frank at 946-7467

or email wfrank@altoonamirror.com.

NEWSLETTER

Today's breaking news and more in your inbox

I'm interested in (please check all that apply)
Are you a paying subscriber to the newspaper? *
   

COMMENTS

[vivafbcomment]

Starting at $4.39/week.

Subscribe Today