Mirror revamps management structure

Altoona Mirror Publisher Ed Kruger has announced a reorganization of the news and information marketing company’s management that includes the promotion of two long-time employees.

Raymond M. Eckenrode, the general manager since 2005 and a 21-year veteran of the Mirror, will assume the newly created position of general manager advertising, where he will oversee the company’s multi-platform efforts to grow and diversify revenue streams.

In addition, Erik Brown, the accounting manager since 2005, who has 14 years of experience with the Mirror, will take over as general manager operations, and will oversee the day-to-day operation of the Mirror’s news, printing, distribution and accounting departments.

Both of these managers will report to the publisher.

“We are excited to have people of the caliber of Ray Eckenrode and Erik Brown,” Kruger said. “They both have the experience and knowledge to help lead the Altoona Mirror going forward, keeping us the leading media in our area, creating the proper balance with the new technology so that our customers not only get the best value, but the right counsel to help their businesses grow and prosper.”

In his new role, Eckenrode will maintain focus on advertising in the Altoona Mirror while looking ahead with new initiatives involving the company’s website and mobile application, as well as its employment partnership, glossy magazine and book publishing efforts, a growing portfolio of Mirror-sponsored events and a new venture into agency services.

He will also focus on creating synergies with the Mirror’s sister company – – involving its print advertising, online and mobile products.

“The Mirror is the advertising giant in the region,” Eckenrode said. “By adding websites, magazines, events and more recently specialty printing and mobile advertising, it’s allowed us to capture our largest audience ever, by far. Going forward, we’ll be doing even more to get the right audience in front of our advertisers’ messages.”

Brown’s new role will allow him to bring fresh perspective to the Mirror’s efforts to serve its other set of customers.

“There’s a fascinating team effort that unfolds like clockwork here every day of the year,” Brown said.

“In roughly 21 hours, we go from blank pages on our computer screens to the Altoona Mirror on your doorstep,” Brown said. “We have so many talented, knowledgeable and passionate people in our Mirror family who make it all happen, and I am delighted to have this opportunity to work directly with more of them.”

Eckenrode, who resides in Patton, is a graduate of Penn State University with a degree in journalism. He’s a former member of the Blair County Chamber board of directors and currently sits on the board of the Altoona Hospital Foundation for Life, as well as the Highlander Foundation. He’s an avid sports and entertainment fan and writes the “15 Minutes” blog on In the summers, he manages the Patton Redmen American Legion baseball team.

Brown, who resides in Hollidaysburg, is a graduate of Penn State University with a degree in accounting. He’s a veteran of the United States Coast Guard, and a former member of the Hollidaysburg Borough Council, and the Hollidaysburg Catholic School Council. He’s a running enthusiast who volunteers as an assistant cross country coach for Bishop Guilfoyle Catholic High School, and writes the “Against the Wind” blog on

Both men are graduates of Cambria Heights High School in Patton.